Iomega Corporation

company, storage A storage device manufacturer whose major

products are the Zip and Jaz removable disk drives and

Ditto tape drives. They became popular with an early

product called the Bernoulli Box.

These products fall in line with their focus set in 1994 "to

help people manage their stuff". The company's stated aim is

to create portable, fast, large and cheap storage solutions.

Iomega's major competitor in the growing market for removable

disks is SyQuest, who seem to always be a few weeks behind

them.

In general, Iomega target the Small Office/Home Office.

They are also investigating the growing digital photography

market which also needs large removable storage devices.

Iomega's president and CEO is Kim Edwards. They have nearly

2000 employees in offices world-wide. Revenue for the quarter

ending Dec 1996 was $371 million and net income was $20

million.

Headquarters: Roy, Utah, USA.

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(1997-04-15)