gimmick

Found in Anh - Anh (Wordnet)

Definition Noun : A clever trick or device used to attract attention, especially for promotion or publicity : A "gimmick" is a novel feature or method intended to make something more appealing or interesting, often in a superficial or tricky way. A gadget or object, especially one whose name is unknown or forgotten : Informally, "gimmick" can refer to a small mechanical device or a novelty item...