tie-in

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Found in Anh - Anh (Wordnet)

Definition Noun : 1. A connection or association between two or more things : A "tie-in" is a link that joins separate items, ideas, or events, often for a coordinated purpose. 2. A promotional item or event linked to a primary product : In marketing, a "tie-in" is a product (like a toy or book) or campaign designed to connect with and promote a larger product, such as a movie or TV show. Usage...

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