copy-writer

copy-writer

A copy-writer drafts a new slogan for a cereal box.

Definition
  1. Noun:
    • A professional writer of advertising or promotional text: A "copy-writer" is someone whose job is to write the words (copy) used in advertisements, brochures, websites, and other marketing materials to persuade or inform an audience.
Usage Examples
  • (A writer created a memorable phrase for an advertisement.)
  • (She is employed to write promotional content online.)
Advanced Usage
  • "to be a copy-writer": to hold the occupation of writing persuasive text for commercial purposes.
    • After studying marketing, he became a copy-writer for a major brand. (He took a job creating advertising text.)
Variants and Related Words
  • Copywriting (n): the activity or profession of writing advertising copy.

    • Copywriting requires both creativity and an understanding of consumer psychology. (The act of writing promotional text.)
  • Copywriter (n): an alternative spelling of "copy-writer" (often written as one word without a hyphen).

    • The company hired a freelance copywriter for their campaign. (A professional writer for hire.)
Synonyms
  • Ad writer: a writer who specializes in creating advertisements.
  • Marketing writer: a professional who produces text for promotional materials.
Related Idioms
  • Write the copy: to produce the text for an advertisement or publication.
    • The designer created the layout, and the copy-writer wrote the copy. (The writer supplied the words.)