cosmopolitanise

cosmopolitanise

The company aims to cosmopolitanise its brand to appeal to international customers.

Definition

Verb (transitive): To make something cosmopolitan; to render it characteristic of or suitable for a cosmopolitan or worldwide context.

Usage Examples
  • (To make the festivals globally inclusive.)
  • (To adapt the curriculum to a worldwide perspective.)
Advanced Usage
  • "to cosmopolitanise a brand": To adapt a brand’s image, products, or marketing to appeal to a global audience.

    • The fashion label decided to cosmopolitanise its collections by using designs inspired by multiple cultures. (To make the brand internationally relevant.)
  • "to cosmopolitanise a language": To incorporate words, expressions, or syntactic features from other languages into a native language.

    • English has been cosmopolitanised over centuries by borrowing from French, Latin, and many other tongues. (To make the language more globally diverse.)
Variants and Related Words
  • Cosmopolitan (adj): Having a worldwide scope; familiar with and at ease in many different cultures.

    • She is a cosmopolitan traveller who has lived in five countries. (She is globally experienced.)
  • Cosmopolitanism (n): The ideology that all human beings belong to a single global community.

    • Cosmopolitanism encourages mutual respect among diverse cultures. (The belief in global citizenship.)
  • Cosmopolitanization (n): The process of becoming or making something cosmopolitan.

    • The cosmopolitanization of the city’s food scene brought sushi bars and taco trucks together. (The process of globalizing local cuisine.)
Synonyms
  • Globalize: To extend to or affect the entire world.
  • Internationalize: To make something international in scope or character.
  • Universalize: To make something universal or applicable everywhere.
Phrasal Verbs
  • Cosmopolitanise over: To gradually make something cosmopolitan through prolonged exposure.
    • The small town cosmopolitanised over decades as immigrants brought new traditions. (Became cosmopolitan gradually.)
Related Idioms
  • To be a citizen of the world: To feel at home anywhere; to adopt a global perspective.

    • After years of travel, he considers himself a citizen of the world, eager to cosmopolitanise every place he visits. (To adopt a cosmopolitan mindset.)
  • To break down borders: To eliminate cultural or national distinctions.

    • The internet helps cosmopolitanise communication by breaking down borders between countries. (To reduce barriers between nations.)