marketability
Definition
Noun: The quality or state of being suitable for sale or capable of being marketed; the degree to which a product or service can be sold in a market.
Usage Examples
- (The ability of the phone to be sold successfully.)
- (Enhancing the product's appeal to buyers.)
- (The likelihood that her abilities will attract employers or clients.)
Advanced Usage
"Marketability assessment": an evaluation of how well a product or idea can be sold.
- The company conducted a marketability assessment before launching the new drink. (They analyzed its potential sales success.)
"Marketability factor": a specific element that affects a product's ability to be sold.
- Brand recognition is a key marketability factor for luxury goods. (A crucial element influencing sales potential.)
Variants and Related Words
Marketable (adj): likely to be bought or sold; suitable for the market.
- This is a very marketable product. (It is likely to sell well.)
Market (n): a place or system where goods and services are bought and sold.
Marketability (n): alternative spelling; same meaning.
Synonyms
- Saleability: the quality of being easy to sell.
- Vendibility: the capacity to be sold or marketed.
- Commercial appeal: attractiveness to potential buyers.
Related Idioms
"To have a ready market": to be easily sold because there is high demand.
- Organic vegetables have a ready market in this city. (They are easily sold due to customer interest.)
"To sell like hotcakes": to be sold very quickly and in large numbers.
- The new toy sold like hotcakes, showing its high marketability. (It was extremely popular and sold fast.)