sandwich-man
Noun: A person who carries two advertising boards, one hanging in front and one behind, typically walking in public places to promote a business, product, or event. The boards are often connected by straps over the shoulders, resembling a sandwich.
- (A person wearing front and back advertising boards to promote a business.)
- (A person using portable advertising boards to attract customers.)
- (A person employed to carry promotional boards in public.)
"To work as a sandwich-man": to be employed in the role of carrying advertising boards.
- He worked as a sandwich-man for a local shop during the summer festival. (He was hired to walk around with promotional signs.)
"Sandwich-man advertising": a form of outdoor advertising using a person as a mobile billboard.
- Sandwich-man advertising is a low-cost method for small businesses to reach local customers. (A promotional technique involving a person carrying signs.)
Sandwich board (n): the pair of advertising boards carried by a sandwich-man.
- The sandwich board was made of lightweight cardboard to reduce strain. (The two signs worn by the sandwich-man.)
Sandwich (n): the original food item; used metaphorically in "sandwich-man" to describe the person being "sandwiched" between two boards.
- The term "sandwich-man" comes from the idea of being squeezed between two pieces of bread. (The origin of the word's imagery.)
Human billboard: a person used for advertising, carrying signs.
- The human billboard stood outside the store all day. (A synonym for sandwich-man.)
Walking advertisement: a person who promotes something by carrying signs or wearing branded clothing.
- He became a walking advertisement for the new gym. (A person who advertises through their presence.)
- To be sandwiched between: to be squeezed or placed between two things.
- In the crowded bus, he was sandwiched between two large passengers. (To be tightly positioned between two entities; related to the origin of "sandwich-man.")
Sandwich in: to insert or place something tightly between two other things.
- She managed to sandwich in a quick meeting between her appointments. (To fit something into a narrow space or time; derived from the concept of a sandwich.)
Sandwich together: to press or combine two things closely.
- The two pieces of wood were sandwiched together with glue. (To join two items tightly; related to the structure of a sandwich.)