tie-in
Noun: 1. A connection or association between two or more things: A "tie-in" is a link that joins separate items, ideas, or events, often for a coordinated purpose. 2. A promotional item or event linked to a primary product: In marketing, a "tie-in" is a product (like a toy or book) or campaign designed to connect with and promote a larger product, such as a movie or TV show.
The word "tie-in" is used to describe a relationship where one thing is connected to or dependent on another. It often implies a mutually beneficial or logical connection. * It is commonly used in business, marketing, and media contexts. * It can also be used more generally to describe any conceptual or physical link.
- Noun:
- The advertising campaign featured a tie-in with a popular fast-food chain.
- There is a clear tie-in between the character's backstory and her motivations in the novel.
- The article explores the tie-in between economic policy and social stability.
- "as a tie-in to/with something": Used to specify what the connection is linked to.
- The video game was released as a tie-in with the summer blockbuster film.
- "marketing/promotional tie-in": A common collocation specifying the type of connection.
- The promotional tie-in increased sales for both companies.
- Tie in (phrasal verb): To connect or be connected; to agree or be consistent.
- How does this new evidence tie in with the witness's testimony?
- Tie (verb/noun): The root word, meaning to fasten or link, or the item used for fastening.
- Connection: A relationship in which a person, thing, or idea is linked or associated with something else.
- Link: A relationship between two things or situations, especially where one affects the other.
- Association: A mental connection between ideas or things.
- Promotion: Activity that supports or encourages a cause, venture, or product.
- Cross-promotion: A marketing partnership where two companies promote each other's products.
- The cross-promotion between the car manufacturer and the sports drink was a successful tie-in.
The provided reference definition ("a fastener that serves to join or connect... metal links") describes a physical connector, which is a literal and less common use of "tie-in." The primary modern meanings are the conceptual and promotional connections described above. The physical "link" in construction is an example of the word's root meaning but is typically just called a "tie" or "link."
- a fastener that serves to join or connect
- the walls are held together with metal links placed in the wet mortar during construction