up-and-up

up-and-up

A small business is on the up-and-up, expanding its operations.

Definition
  1. Noun (idiomatic, informal, primarily American English):
    • A state of honesty and legitimacy: "up-and-up" refers to a situation or activity that is conducted fairly, legally, and without deception.
    • A trajectory of improvement or progress: "up-and-up" can also describe a person or enterprise that is steadily advancing or gaining success.
Usage Examples
  • Noun (honesty):

    • The business deal was on the up-and-up, so we signed the contract without worry. (The transaction was conducted honestly and legally.)
    • I trust this mechanic; his work is always on the up-and-up. (His work is fair and reliable.)
  • Noun (progress):

    • After years of struggle, her career is finally on the up-and-up. (Her career is steadily improving and advancing.)
    • The company has been on the up-and-up since the new management took over. (The company has been experiencing consistent growth.)
Advanced Usage
  • "on the up-and-up": This is the standard phrase in which the word appears. It functions as an adverbial or adjectival phrase meaning "honest, legitimate, or improving."
    • Make sure your sources are on the up-and-up before publishing the story. (Ensure the sources are reliable and truthful.)
Variants and Related Words
  • Up-and-coming (adj): showing promise and likely to succeed; often used for young talent or new businesses.

    • She is an up-and-coming singer with a bright future. (She is a promising newcomer.)
  • Upswing (n): an upward trend or improvement.

    • The economy is on an upswing. (The economy is improving.)
Synonyms
  • Legitimate: conforming to the law or rules; genuine.
  • Honest: free from deceit or fraud.
  • Aboveboard: open and honest; without trickery.
  • Improving: becoming better or more successful.
Related Idioms
  • On the level: honest and straightforward (similar to "on the up-and-up").

    • I checked his references, and he seems on the level. (He appears trustworthy.)
  • Above board: in a legitimate and honest manner.

    • All negotiations were conducted above board. (Openly and fairly.)