Assure

/ə'ʃuə/
Học thuật
Thân thiện
Definition
  1. Verb:
    • To tell someone something positively to remove doubt or worry: To state something confidently to make someone feel certain or less anxious.
    • To make something certain or secure: To take action to ensure that a particular outcome will happen.
    • To make safe or secure: To provide a guarantee or protection against risk.
Usage and Examples
  • To remove doubt or give confidence:
    • I can assure you that the information is correct.
    • The doctor assured the patient that the procedure was safe.
  • To make certain or ensure an outcome:
    • Saving money now will assure a comfortable retirement.
    • The contract assures delivery of the goods by Friday.
  • To provide a guarantee (often in legal/financial contexts):
    • The product is assured against defects for one year.
Advanced Usage and Nuances
  • "Assure someone of something": A common structure to express giving confidence about a specific thing.
    • The manager assured the team of her full support.
  • "Rest assured": A fixed phrase used to tell someone they can be completely certain.
    • You can rest assured that everything is under control.
Variants and Related Words
  • Assurance (noun): A positive declaration intended to give confidence; a promise. Also, a form of financial coverage (e.g., life assurance).
    • He gave me his personal assurance that it would be done.
  • Assured (adjective): Confident and self-possessed; also, guaranteed to happen.
    • She spoke in an assured tone.
    • An assured income.
  • Reassure (verb): To say or do something to remove someone's doubts or fears again.
    • The teacher reassured the nervous student before the test.
Synonyms
  • Guarantee: To provide a formal promise or assurance.
  • Promise: To commit to doing or not doing something.
  • Ensure: To make certain that something will occur.
  • Confirm: To state or show that something is true or correct.
Phrasal Verbs / Common Constructions
  • Assure someone (that)...: The most common construction.
    • We assure our clients that their data is secure.
  • Assure someone of something: As noted in advanced usage.
Related Idioms
  • "You can be assured that...": A formal way to emphasize certainty.
    • You can be assured that we will handle the matter discreetly.
Verb
  1. make a promise or commitment
  2. cause to feel sure; give reassurance to
    • The airline tried to reassure the customers that the planes were safe
  3. be careful or certain to do something; make certain of something
    • He verified that the valves were closed
    • See that the curtains are closed
    • control the quality of the product
  4. assure somebody of the truth of something with the intention of giving the listener confidence
    • I assured him that traveling to Cambodia was safe
  5. inform positively and with certainty and confidence
    • I tell you that man is a crook!
  6. make certain of
    • This nest egg will ensure a nice retirement for us
    • Preparation will guarantee success!

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