account representative

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account representative

The account representative presents the new marketing plan to the client.

Definition

Noun: A person who is responsible for managing and maintaining the relationship with a specific client or a group of clients for a company that provides services, such as an advertising agency, brokerage firm, or other business-to-business service provider. This role involves understanding client needs, communicating between the client and the service provider, and ensuring the successful delivery of services.

Usage

The term "account representative" is used to specify a professional role within a service-oriented business. It is a formal job title. - The account representative scheduled a quarterly review to discuss the campaign's performance with the client. - If you have any questions about your portfolio, please contact your assigned account representative.

Advanced Usage
  • "To serve as the account representative for": To act in the capacity of managing a specific client relationship.
    • She serves as the account representative for our largest technology client.
  • "Primary account representative": The main or lead contact person for a client.
    • Your primary account representative is your main point of contact for all strategic discussions.
Variants and Related Words
  • Account Executive (AE): A very common synonym, often used interchangeably in industries like advertising, marketing, and public relations.
  • Account Manager: A similar role, sometimes implying a more strategic, long-term relationship management focus.
  • Client Services Representative: A title with a similar function, emphasizing service delivery to the client.
Synonyms
  • Account Executive
  • Account Manager
  • Client Manager
  • Relationship Manager
Related Phrases
  • To be on an account: To be part of the team servicing a specific client.
    • Three people from our agency are on that account.
  • To handle an account: To manage the responsibilities for a client.
    • He handles the account for the national retail chain.
account representative

The account representative presents the new marketing plan to the client.

Noun
  1. someone in charge of a client's account for an advertising agency or brokerage or other service business