Definition

1. Noun:
   • An agency that designs advertisements to call public attention to its clients: A business organization that creates, plans, and manages advertising campaigns for other companies or individuals.

Usage

• The term "ad agency" is used to refer to a specialized company in the marketing and communications industry. It is a common compound noun in business contexts.
• It functions as a singular noun. The plural form is "ad agencies."

Examples

• Noun:
  • The company hired a top ad agency to launch its new product.
  • She works as a creative director at a famous ad agency in New York.
  • Many ad agencies now focus on digital marketing strategies.

Advanced Usage

• "to be with an ad agency": to be employed by an advertising agency.
  • He has been with the same ad agency for ten years.
• "to take an account to an ad agency": to give an advertising contract to an agency.
  • The car manufacturer took its lucrative account to a new ad agency.

Variants and Related Words

• Advertising agency (n): The full, more formal term for "ad agency." They are synonyms.
  • It started as a small advertising agency before becoming an industry leader.
• Advertiser (n): A person or company that advertises, typically a client of an ad agency.
• Ad campaign (n): A coordinated series of advertisements with a single theme, often created by an ad agency.

Synonyms

• Advertising firm: A company that provides advertising services.
• Marketing agency: An agency that may offer broader services including advertising, branding, and market research.

Related Phrases

• Pitch to an ad agency: When a company presents its needs to multiple agencies to select one.
  • Several ad agencies were invited to pitch for the national tourism account.
• In-house agency: An advertising team that works internally for a single company, as opposed to an independent ad agency.
  • They decided to build an in-house team instead of using an external ad agency.

Noun

1. an agency that designs advertisement to call public attention to its clients