Definition

Noun: - The segment of the public that is easily influenced by mass media and advertising: This term refers to the part of the population considered to be highly susceptible to persuasion and manipulation through mass communication channels like advertising, television, and popular press. It is chiefly a British term, often carrying a critical or sociological connotation.

Examples of Usage

• Noun:
  • Politicians often target the admass with simple slogans and repetitive messaging.
  • The documentary examined how consumer culture is shaped by appealing to the admass.

Advanced Usage

• "The concept of the admass": Used when discussing the sociological or cultural idea of a media-influenced public.
  • His thesis explores the concept of the admass in post-war Britain.

Variants and Related Words

• Mass media (n): The main means of mass communication, such as broadcasting and publishing.
  • Television is a powerful tool of mass media.

Synonyms

• The masses: The ordinary people, especially when viewed as a homogeneous group susceptible to influence.
• The herd: A derogatory term for a large group of people who act without independent thought (more pejorative than "admass").

Related Phrases

• To pander to the admass: To deliberately appeal to or exploit the tastes and susceptibilities of this group.
  • Critics accused the newspaper of pandering to the admass with sensationalist headlines.

Noun

1. the segment of the public that is easily influenced by mass media (chiefly British)