direct marketing
Definition
- Noun:
- Marketing via a promotion delivered directly to the individual prospective customer: A form of advertising that communicates a promotional message straight to individual consumers, bypassing mass media channels. It aims to elicit a specific, measurable response or transaction.
Usage
- Noun:
- The company uses direct marketing to send personalized catalogs to potential clients.
- Direct marketing often involves channels like email, text messages, or direct mail.
Examples
- Noun:
- Email campaigns are a common form of direct marketing.
- The success of direct marketing is measured by the response rate from customers.
Advanced Usage
- "Database-driven direct marketing": Marketing that uses customer databases to target messages with high precision.
- Modern direct marketing is often database-driven to increase relevance.
Variants and Related Words
- Direct mail (n): A subset of direct marketing involving physical promotional materials sent via postal mail.
- We received a direct mail brochure from the new store.
- Direct response marketing (n): A type of direct marketing designed to elicit an immediate response, such as a phone call or website visit.
- The TV infomercial is a classic example of direct response marketing.
Synonyms
- One-to-one marketing: Marketing focused on individual customer relationships.
- Targeted advertising: Advertising aimed at a specific, defined audience.
Related Phrases
- "Direct marketing campaign": A coordinated series of direct marketing activities.
- They launched a new direct marketing campaign for the holiday season.
Noun
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marketing via a promotion delivered directly to the individual prospective customer
