high-pressure
Definition
- Adjective:
- Using forceful and persistent methods to persuade or sell: Describes an aggressive, insistent approach, often in sales, marketing, or negotiation, that applies significant psychological pressure to achieve a result.
Usage Examples
- Adjective:
- He was known as a high-pressure salesman who wouldn't take no for an answer.
- The company uses high-pressure tactics to get customers to sign contracts immediately.
- I dislike high-pressure advertising that makes unrealistic promises.
Advanced Usage
- "high-pressure environment/job": A workplace or role characterized by constant demands, tight deadlines, and significant stress, though this is a distinct, common extension of the core meaning related to forceful persuasion.
- Working in the emergency room is a high-pressure environment.
Variants and Related Words
- High-pressure (verb, hyphenated): To subject someone to aggressive persuasion. (Less common)
- They tried to high-pressure me into buying the extended warranty.
Synonyms
- Hard-hitting: Forcefully direct and effective.
- Aggressive: Behaving in a forceful, pushy manner.
- Persistent: Continuing firmly in a course of action despite difficulty.
- Pushy: Excessively or unpleasantly self-assertive.
Related Phrases
- High-pressure sales: A specific field or style characterized by the adjective's meaning.
- The seminar warned about falling victim to high-pressure sales.
Related Idioms
- To put the hard sell on (someone): To use high-pressure tactics to persuade someone to buy something.
- As soon as I walked in, they put the hard sell on me.
Adjective
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aggressively and persistently persuasive
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a hard-hitting advertising campaign
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a high-pressure salesman
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