Definition

Noun: - Marketing research focused on a product or service: "Product research" is a type of marketing research conducted to gather information about the features, design, performance, and other characteristics that consumers desire in a product or service. Its goal is to guide development and improvement to better meet market needs.

Usage

• "Product research" is an uncountable noun. It refers to the overall activity or field of study.
• It is commonly used in business, marketing, and development contexts.
• Example:

Examples

Advanced Usage

• "to conduct product research": to carry out or perform this type of research.
  • We need to conduct product research before finalizing the prototype.
• "product research findings/data": the results or information obtained from this research.
  • The product research findings were presented to the board.

Variants and Related Words

• Market Research (n): A broader field that includes product research, as well as research on customers, competitors, and the overall market environment.
• User Research (n): Research focused specifically on the needs, behaviors, and experiences of the users of a product or service, often a key component of product research.

Synonyms

• Consumer Research: Research that studies consumer behaviors and preferences, often overlapping with product research.
• R&D (Research and Development): A broader term that includes technical research and design work to create new products, which may incorporate product research.

Related Phrases

• Product Development Cycle: The process that often begins with or heavily relies on product research.
• Voice of the Customer (VoC): A term for capturing customer requirements and preferences, which is a common goal of product research.

Noun

1. marketing research that yields information about desired characteristics of the product or service