Definition

Noun: - The group of employees within a company whose primary job is to sell its products or services: A "sales force" refers to the team or department dedicated to generating revenue through direct selling activities.

Usage

The term "sales force" is used to describe the collective body of sales representatives, account managers, and sales personnel. It is often discussed in the context of management, strategy, and performance. - The company is expanding its sales force to enter new markets. - Effective training is crucial for the sales force to understand the new product line. - The sales force is often the primary point of contact between a company and its customers.

Advanced Usage

• "to manage/deploy a sales force": To oversee or strategically assign the sales team.
  • Her main responsibility is to manage the sales force across the European region.
• "field sales force": A team that sells directly to customers at their locations, as opposed to inside sales.
  • Our field sales force visits clients' offices to demonstrate the equipment.

Variants and Related Words

• Salesperson (n): An individual member of a sales force.
  • Every salesperson in the force has a monthly quota.
• Sales team (n): A synonym often used interchangeably with "sales force," though it can imply a smaller, more specific group.
  • The regional sales team met to discuss their strategy.

Synonyms

• Sales department: The division of a company handling sales.
• Sales staff: The employees engaged in selling.

Related Phrases

• Sales force automation (SFA): The use of software to automate sales tasks, such as tracking customer interactions and managing contacts.
  • Implementing sales force automation has improved our team's efficiency.
• Sales force effectiveness: A measure of how well the sales team performs its duties.
  • The new training program aims to increase sales force effectiveness.

Noun

1. the division of a business that is responsible for selling products or services