Definition

1. Noun:
   • Skill in selling; skill in persuading people to buy: "Salesmanship" refers to the ability or art of effectively selling products or services, which involves convincing and persuading potential customers.

Examples of Usage

• Noun:
  • His natural salesmanship helped him become the top performer at the company.
  • The course focuses on the principles of effective salesmanship.
  • She read a book on salesmanship, but it didn't help her overcome her fear of rejection.

Advanced Usage

• "The salesmanship of the idea": This phrase extends the concept beyond physical products to the skillful promotion of concepts, plans, or proposals.
  • The success of the project was due more to the salesmanship of the idea than to its technical merits.

Variants and Related Words

• Salesman/Saleswoman/Salesperson (n): A person whose job is to sell products or services.
  • He works as a car salesman.
• Sales (n, pl): The activities involved in selling products or the amount sold.
  • The company reported strong sales this quarter.

Synonyms

• Persuasion: The act of causing someone to do or believe something through reasoning or argument.
• Marketing: The action or business of promoting and selling products or services, including market research and advertising. (Note: "Marketing" is a broader field that can encompass salesmanship.)

Related Phrases

• "Soft sell": A subtle, persuasive sales approach that is not aggressive.
  • His soft sell technique relies on building rapport with clients.
• "Hard sell": An aggressive, high-pressure sales technique.
  • I was put off by the salesman's hard sell.

Related Idioms

• "Sell ice to Eskimos": To have exceptional salesmanship; to be able to sell something to people who have no need for it.
  • With his charm, he could sell ice to Eskimos.

Noun

1. skill in selling; skill in persuading people to buy
   • he read a book on salesmanship but it didn't help