show-window

A shopkeeper arranges a display in the show-window.

Definition

1. Noun:
   • Display case in a shop: A "show-window" is a large window at the front of a store where goods are displayed to attract customers and promote sales.
   • Figurative meaning: It can also refer to something that serves as a public display or showcase of a particular quality, product, or idea.

Usage Examples

• Noun:
  • The boutique's show-window featured an elegant evening gown. (The front window displayed a beautiful dress to attract shoppers.)
  • The new technology exhibition acted as a show-window for the company's latest innovations. (The exhibition served as a public display of new products.)

Advanced Usage

• "to dress a show-window": to arrange and decorate a store's display window to make the goods look appealing.

  • The visual merchandiser spent hours dressing the show-window for the holiday season. (She carefully arranged items in the window to attract customers.)

• "a show-window of culture": a place or event that publicly exhibits the best aspects of a particular culture or society.

  • The museum is a show-window of ancient Egyptian art. (The museum displays a wide range of artifacts to showcase the culture.)

Variants and Related Words

• Showcase (n): a glass case or cabinet for displaying items; also, a setting or event for presenting something to best advantage.

  • The trophy was kept in a glass showcase. (A container for display.)

• Window display (n): the arrangement of goods in a shop window.

  • The window display was changed weekly to attract new customers. (The visual arrangement in the show-window.)

Synonyms

• Display window: a window used for showing goods.
• Storefront window: the front window of a shop.
• Shop window: a window of a retail store where products are exhibited.

Related Idioms

• "window shopping": looking at goods displayed in shop windows without intending to buy.

  • We spent the afternoon window shopping along the main street. (We looked at displays but did not purchase anything.)

• "a window into": a means of seeing or understanding something.

  • The old photographs are a window into the past. (They provide insight into history.)