Definition

Noun: 1. A person whose job is to design and arrange displays in shop windows: A window dresser is a professional who creates visually appealing arrangements of merchandise in retail store windows to attract customers and promote sales.

Examples of Usage

• Noun:
  • The department store hired a talented window dresser to create their holiday displays.
  • As a window dresser, her goal is to make the clothing look irresistible to passersby.

Advanced Usage

• The term can be used metaphorically to describe someone who makes superficial or deceptive improvements to the appearance of something.
  • Critics accused the mayor of being a political window dresser, more focused on image than substance.

Variants and Related Words

• Window dressing (noun):
  • The art, process, or result of decorating a shop window.

    • The window dressing for the spring collection is exceptionally colorful.
  • The act of making something appear better or more attractive than it really is, often in a misleading way.

    • The financial report was accused of being mere window dressing to hide the company's problems.

Synonyms

• Display designer
• Visual merchandiser (a more modern and comprehensive term for a professional who designs overall store layouts and displays, including windows)

Related Idioms and Phrases

• For window dressing: Done only to create a favorable impression or to meet a superficial requirement.
  • The diverse panel was selected for window dressing and had no real influence on the decision.

Noun

1. someone who decorates shop windows