write copy

Học thuật
Thân thiện
Definition

Verb: - To compose text specifically intended for publication in commercial media, such as magazines, newspapers, advertisements, or websites. The focus is on creating written material for promotional, journalistic, or informational purposes to be consumed by a public audience.

Usage

This verb phrase is used in professional contexts related to media, advertising, marketing, and journalism. It describes the core activity of producing the textual content for these industries. - Subject: Typically a writer, journalist, copywriter, or freelancer. - Object: The "copy" refers to the written material itself (e.g., an article, an advertisement, web content).

Examples
  • She writes copy for a leading advertising agency.
  • His job is to write copy for the company's new website.
  • Many freelance journalists write copy for several different magazines.
Advanced Usage
  • The phrase often implies writing persuasive or engaging text designed to inform, attract, or sell to a target audience. It is distinct from writing literary fiction or personal essays.
  • It can be used in continuous tenses to describe an ongoing professional activity.
    • She has been writing copy for tech startups for five years.
Variants and Related Words
  • Copywriter (n): A person whose job is to write copy, especially for advertisements.
  • Copywriting (n): The skill or profession of writing copy.
  • Copy (n): The written text or content produced. (e.g., "The ad's copy was very compelling.")
Synonyms
  • Compose text
  • Draft content
  • Author articles (context-specific)
Related Phrases
  • To write copy for: This is the most common construction, specifying the client or publication.
    • He writes copy for a travel blog.
  • To write advertising copy: A more specific variant focusing on ad creation.
    • Her specialty is writing advertising copy for television commercials.
Verb
  1. write for commercial publications
    • She writes copy for Harper's Bazaar