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Computing (FOLDOC) dictionary
Customer Relationship Management
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business (CRM, CIS, Customer Information Systems, Customer
Interaction Software, TERM, Technology Enabled Relationship
Manager) Enterprise-wide software applications that allow
companies to manage every aspect of their relationship with a
customer. The aim of these systems is to assist in building
lasting customer relationships - to turn customer satisfaction
into customer loyalty.
Customer information acquired from sales, marketing, customer
service, and support is captured and stored in a centralised
database. The system may provide data-mining facilities
that support an opportunity management system. It may also
be integrated with other systems such as accounting and
manufacturing for a truly enterprise-wide system with
thousands of users.