beguiling

Adjective

• misleading by means of pleasant or alluring methods
  • taken in by beguiling tales of overnight fortunes
    

• highly attractive and able to arouse hope or desire
  • an alluring prospect
    
  • her alluring smile
    
  • the voice was low and beguiling
    
  • difficult to say no to an enticing advertisement
    
  • a tempting invitation
    

Related words

• Synonyms: 
  alluring , enticing , tempting