commercialise
/kə'mə:ʃəlaiz/ Cách viết khác : (commercialise) /kə'mə:ʃəlaiz/
Học thuậtThân thiện
Definition
- Verb:
- To organize or manage something with the primary aim of making a financial profit, often by introducing or increasing its availability for sale. This involves adapting something to suit market demands and principles of commerce.
- To exploit something for financial gain, potentially at the expense of its original character, quality, or purpose.
Usage and Examples
- Verb:
- The company decided to commercialise its new software by selling licenses to businesses.
- Some artists worry that if they commercialise their work too much, it will lose its artistic integrity.
- The goal is to commercialise the university's research findings and bring new products to market.
Advanced Usage and Nuances
- The term often carries a neutral or negative connotation, implying that the process of making something commercial may cheapen, standardize, or alter its fundamental nature.
- Critics argue that to commercialise traditional holidays is to strip them of their cultural meaning.
- It is frequently used in contexts like technology, science, arts, and culture, where non-commercial activities are transformed into marketable commodities.
- The challenge for startups is not just to invent but to successfully commercialise their inventions.
Variants and Related Words
- Commercialize: The preferred spelling in American English. It has the same meaning and usage as 'commercialise'.
- Commercialisation (noun) / Commercialization (noun): The process or result of making something commercial.
- The commercialisation of space travel is becoming a reality.
- Commercial (adjective): Related to or engaged in commerce.
- The project had both academic and commercial objectives.
Synonyms
- Market: To offer for sale, with a stronger focus on promotional activities.
- Monetize: To earn revenue from, especially from something that was not previously profitable.
- Exploit: To utilize for profit (can have a more negative connotation of unfair use).
Antonyms
- Decommercialise / Decommercialize: To remove from commercial activity.
- Preserve: To maintain in its original state, often free from commercial influence.
Related Phrases and Contexts
- While 'commercialise' itself is not typically used in phrasal verbs, it is central to phrases discussing economic processes.
- "To bring to market" is a common phrase with a similar meaning to the initial stage of commercialisation.
- The phrase "sell out" is an informal and critical way to say someone has commercialised their principles for money.
Verb
- make commercial
- Some Amish people have commercialized their way of life