commercialization

/kə,mə:ʃəlai'zeilʃn/
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commercialization

The company focuses on the commercialization of its new technology.

Definition

Noun: 1. The process of managing or running something principally for financial gain: The act of introducing a product, service, or activity into the marketplace with the primary aim of generating profit. 2. The process of making something more commercial in character or nature: The adaptation of something (e.g., an idea, a cultural event, or a technology) to suit market demands and principles of commerce.

Usage
  • Commercialization is used to describe the transformation of non-commercial activities, ideas, or products into marketable commodities. It often carries a neutral or critical connotation regarding the influence of market forces.
  • It is commonly followed by the preposition "of" to specify what is being commercialized.
Examples
  • The commercialization of university research can lead to innovative products but also raises ethical questions.
  • Many fans lament the increasing commercialization of the sport, with advertisements covering every surface.
  • The successful commercialization of the new software took several years of development and marketing.
Advanced Usage
  • "Over-commercialization": A critical term describing an excessive focus on profit that is seen as degrading the quality or original purpose of something.
    • The historic district suffered from over-commercialization, losing its authentic charm to souvenir shops.
  • Used in economic and business contexts to discuss stages of product development, technology transfer, and market strategy.
Variants and Related Words
  • Commercialize (verb): To manage or exploit something in a way designed to make a profit.
    • The company plans to commercialize the new battery technology.
  • Commercial (adjective): Related to or engaged in commerce.
    • The project's commercial potential is high.
  • Commerce (noun): The activity of buying and selling, especially on a large scale.
Synonyms
  • Commodification: The action of turning something into a mere commodity, often with a stronger negative connotation regarding loss of intrinsic value.
  • Monetization: The process of converting something into money, often used in digital contexts (e.g., monetizing a website).
  • Marketing: The action of promoting and selling products, which is a key part of commercialization.
Antonyms
  • Decommercialization: The process of removing commercial aspects.
  • Preservation: Maintaining something in its original state, free from commercial influence.
  • Privatization (in specific contexts): While related, privatization involves transferring ownership from public to private, whereas commercialization focuses on introducing market principles.
Related Phrases and Concepts
  • "The commercialization of space": Refers to the involvement of private companies in spaceflight and related industries.
  • "Commercialization gap": The period or challenges between developing an innovation and successfully introducing it to the market.
  • "Drive for commercialization": A phrase describing a strong push to make something profitable.
commercialization

The company focuses on the commercialization of its new technology.

Noun
  1. the act of commercializing something; involving something in commerce
    • my father considered the commercialization of Christmas to be a sacrilege
    • the government tried to accelerate the commercialization of this development
    • both companies will retain control over the commercialization of their own products

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