commercialisation
Học thuậtThân thiện
Definition
Noun: The process or act of managing or running something principally for financial gain; the act of introducing a product, service, or activity into the marketplace to make it a subject of commerce and generate profit.
Usage
This noun refers to the transformation of an idea, invention, or activity into a marketable commodity. It is often used in contexts discussing business, economics, technology, and culture to describe the focus on profit-making potential.
Examples
- The commercialisation of university research is a key goal for many institutions seeking additional funding.
- There is ongoing debate about the commercialisation of space travel.
- The rapid commercialisation of the internet changed global communication forever.
Advanced Usage
- "Over-commercialisation": A critical term describing the excessive focus on profit to the detriment of other values, such as quality, authenticity, or social good.
- Many fans complained about the over-commercialisation of the music festival, which was crowded with sponsors.
- The term is often used in a neutral or descriptive sense in business and economics but can carry a negative connotation in social or cultural critiques.
Variants and Related Words
- Commercialize (verb): To manage or exploit with an emphasis on profit.
- The company plans to commercialize the new battery technology within two years.
- Commercial (adjective): Related to or engaged in commerce.
- The project must show commercial viability.
Synonyms
- Monetization
- Marketing
- Commodification
Antonyms
- Decommercialization
- Preservation (in a cultural/heritage context)
Related Phrases
- "Bring to market": A phrase describing the process of commercializing a product.
- The startup's main challenge is bringing its innovative design to market.
- "Profit-driven": An adjective describing the primary motive behind commercialization.
- The profit-driven commercialization of the holiday season is often criticized.
Noun
- the act of commercializing something; involving something in commerce
- my father considered the commercialization of Christmas to be a sacrilege
- the government tried to accelerate the commercialization of this development
- both companies will retain control over the commercialization of their own products