critical mass

Noun
  1. the minimum mass of fissionable material that can sustain a chain reaction
  2. the minimum amount (of something) required to start or maintain a venture
    • the battle for the computer market has now reached critical mass
    • there is now a critical mass of successful women to take the lead
    • they sold the business because it lacked critical mass
critical mass
The company's new product reached critical mass in the market.