gimmick

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gimmick

A clever gimmick made the new toy stand out on the store shelf.

Definition
  1. Noun:
    • A clever trick or device used to attract attention, especially for promotion or publicity: A "gimmick" is a novel feature or method intended to make something more appealing or interesting, often in a superficial or tricky way.
    • A gadget or object, especially one whose name is unknown or forgotten: Informally, "gimmick" can refer to a small mechanical device or a novelty item.
    • A hidden drawback or catch: In some contexts, a "gimmick" can imply a concealed disadvantage or tricky condition.
Usage Examples
  • Noun (Promotional Trick):
    • The free toy inside the cereal box is just a marketing gimmick.
    • His magic trick wasn't real magic; it was all done with a clever gimmick.
  • Noun (Gadget):
    • He showed me a new kitchen gimmick for peeling garlic.
  • Noun (Hidden Drawback):
    • The offer seems generous, but there's probably a gimmick.
Advanced Usage
  • "to be just/only a gimmick": To be merely a trick with little real value or substance.
    • The phone's new feature isn't useful; it's just a gimmick.
  • "gimmicky" (Adjective): Characterized by or full of gimmicks; overly tricky or superficially clever.
    • The product's design feels too gimmicky and not practical.
Variants and Related Words
  • Gadget (n): A small mechanical or electronic device or tool.
  • Stunt (n): An unusual or difficult feat performed to attract attention.
  • Novelty (n): The quality of being new, original, or unusual; also a small, inexpensive novelty item.
Synonyms
  • Trick: A cunning act or scheme intended to deceive or outwit.
  • Device: A plan, method, or trick with a particular aim.
  • Ploy: A cunning plan or action designed to turn a situation to one's own advantage.
  • Catch: A hidden problem or disadvantage.
Related Phrases
  • Sales gimmick: A trick or device specifically used to promote sales.
    • The "buy one, get one free" deal is a classic sales gimmick.
  • Promotional gimmick: A tactic used to advertise or publicize a product or event.
    • The concert used several promotional gimmicks to attract a younger audience.
Related Idioms
  • "All gimmick and no substance": Used to describe something that relies entirely on tricks or novelties and lacks real quality, value, or seriousness.
    • That new TV show is all gimmick and no substance; it won't last long.
gimmick

A clever gimmick made the new toy stand out on the store shelf.

Noun
  1. any clever maneuver
    • he would stoop to any device to win a point
    • it was a great sales gimmick
    • a cheap promotions gimmick for greedy businessmen
  2. something unspecified whose name is either forgotten or not known
    • she eased the ball-shaped doodad back into its socket
    • there may be some great new gizmo around the corner that you will want to use
  3. a drawback or difficulty that is not readily evident
    • it sounds good but what's the catch?

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