gimmick
Definition
- Noun:
- A clever trick or device used to attract attention, especially for promotion or publicity: A "gimmick" is a novel feature or method intended to make something more appealing or interesting, often in a superficial or tricky way.
- A gadget or object, especially one whose name is unknown or forgotten: Informally, "gimmick" can refer to a small mechanical device or a novelty item.
- A hidden drawback or catch: In some contexts, a "gimmick" can imply a concealed disadvantage or tricky condition.
Usage Examples
- Noun (Promotional Trick):
- The free toy inside the cereal box is just a marketing gimmick.
- His magic trick wasn't real magic; it was all done with a clever gimmick.
- Noun (Gadget):
- He showed me a new kitchen gimmick for peeling garlic.
- Noun (Hidden Drawback):
- The offer seems generous, but there's probably a gimmick.
Advanced Usage
- "to be just/only a gimmick": To be merely a trick with little real value or substance.
- The phone's new feature isn't useful; it's just a gimmick.
- "gimmicky" (Adjective): Characterized by or full of gimmicks; overly tricky or superficially clever.
- The product's design feels too gimmicky and not practical.
Variants and Related Words
- Gadget (n): A small mechanical or electronic device or tool.
- Stunt (n): An unusual or difficult feat performed to attract attention.
- Novelty (n): The quality of being new, original, or unusual; also a small, inexpensive novelty item.
Synonyms
- Trick: A cunning act or scheme intended to deceive or outwit.
- Device: A plan, method, or trick with a particular aim.
- Ploy: A cunning plan or action designed to turn a situation to one's own advantage.
- Catch: A hidden problem or disadvantage.
Related Phrases
- Sales gimmick: A trick or device specifically used to promote sales.
- The "buy one, get one free" deal is a classic sales gimmick.
- Promotional gimmick: A tactic used to advertise or publicize a product or event.
- The concert used several promotional gimmicks to attract a younger audience.
Related Idioms
- "All gimmick and no substance": Used to describe something that relies entirely on tricks or novelties and lacks real quality, value, or seriousness.
- That new TV show is all gimmick and no substance; it won't last long.
Noun
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any clever maneuver
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he would stoop to any device to win a point
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it was a great sales gimmick
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a cheap promotions gimmick for greedy businessmen
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something unspecified whose name is either forgotten or not known
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she eased the ball-shaped doodad back into its socket
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there may be some great new gizmo around the corner that you will want to use
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a drawback or difficulty that is not readily evident
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it sounds good but what's the catch?
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