infomercial
Học thuậtThân thiện
Definition
- Noun:
- A long-form television advertisement: An "infomercial" is a lengthy television commercial, typically lasting several minutes, that is designed to resemble regular programming or a documentary rather than a brief, traditional advertisement. Its primary purpose is to provide detailed information and persuade viewers to purchase a product or service.
Usage
- An "infomercial" is used to describe a specific genre of advertising. It is a compound noun formed from "information" and "commercial."
- It is commonly used in media, marketing, and everyday contexts to refer to these extended ads, often aired during off-peak television hours.
Examples
- Noun:
- I stayed up late and saw an infomercial for a revolutionary kitchen gadget.
- The company produced a 30-minute infomercial to demonstrate the features of its new fitness program.
- Many classic infomercials have become iconic parts of pop culture.
Advanced Usage
- As a cultural reference: The term can be used to describe any lengthy, persuasive presentation that mimics an objective format.
- His lecture felt more like an infomercial for his political views than an academic discussion.
Variants and Related Words
- Informercial: An alternative, less common spelling of the same word.
- Direct-response television (DRTV): A broader marketing term that encompasses infomercials and other television advertising designed to elicit an immediate consumer response.
Synonyms
- Television advertisement: A general term for any TV ad.
- Long-form ad: A descriptive phrase highlighting its extended duration.
- Program-length commercial: Another term emphasizing its similarity to a full program.
Idioms and Fixed Phrases
- Nothing but an infomercial: A dismissive phrase suggesting that content presented as informative is merely a disguised sales pitch.
- The documentary was criticized for being nothing but an infomercial for the tourism board.
Noun
- a television commercial presented in the form of a short documentary