Definition

Noun: A long-form television advertisement that is presented in the style of a documentary, news segment, or talk show, with the primary purpose of promoting a product or service in detail.

Usage

An infomercial is a specific type of advertisement, distinct from a standard short commercial spot. It is designed to look like regular programming to engage viewers and provide extensive information, testimonials, and demonstrations to persuade them to make a purchase.

Examples

• The channel aired an infomercial for a revolutionary kitchen gadget that lasted thirty minutes.
• He stayed up late and ended up watching an infomercial for a fitness program.
• The success of the product was largely due to a cleverly produced infomercial.

Advanced Usage

• The term often carries a connotation of products that might be seen as gimmicky or overly promoted, though many mainstream products also use this format.
• Infomercials are commonly scheduled during late-night or daytime television hours.

Variants and Related Words

• Infomercial is a portmanteau (blend) of the words "information" and "commercial."
• Direct-response television (DRTV): A broader advertising category that includes infomercials and shorter commercials designed to elicit an immediate consumer response, such as a phone call or website visit.

Synonyms

• Television advertisement
• Paid programming
• DRTV spot

Related Phrases/Idioms

• As seen on TV: A common tagline associated with products heavily advertised, often through infomercials.
  • He bought the knife set that was advertised with the phrase "as seen on TV."

Noun

1. a television commercial presented in the form of a short documentary