lowball
Definition
Verb: 1. To make a deliberately or deceptively low estimate, offer, or bid, typically to secure a contract, sale, or advantage, with the expectation that the final cost or terms will be higher.
Usage
The verb "lowball" is used to describe a strategic, and often unethical, business or negotiation tactic. A person or company "lowballs" by presenting an initial figure that is unrealistically low to win a deal, with the intention of raising the price later or providing inferior quality. It implies a lack of transparency and an attempt to mislead.
Examples
- The seller lowballed the repair cost to get the job, then presented a much larger final bill.
- We suspect the contractor lowballed the bid to undercut the competition.
- Don't be fooled by the initial quote; some companies lowball their estimates to attract clients.
Advanced Usage
- As a noun (less common): A "lowball" can refer to the deliberately low offer itself.
- Their initial bid was a lowball designed to get their foot in the door.
- In negotiations: The term is frequently used in contexts like car sales, contracting, consulting, and any situation where bids or estimates are given.
Variants and Related Words
- Lowballer (noun): A person or entity that makes lowball offers.
- Be wary of lowballers; you often get what you pay for.
- Lowball offer/estimate/bid (noun phrase): The specific low offer made.
Synonyms
- Underbid
- Underestimate (deliberately)
- Undervalue (with intent to mislead)
Antonyms
- Overbid
- Overestimate
- Highball (slang for an unrealistically high estimate)
Related Phrases and Idioms
- To lowball someone: The act of making such an offer to a specific party.
- I think they're trying to lowball us because they know we need a quick sale.
Verb
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make a deliberately low estimate
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The construction company wanted the contract badly and lowballed
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