monetisation
Definition
Noun: 1. The process of converting something into money or establishing something as legal tender: This is the core meaning, referring to the act of giving something the status of money or finding a way to generate revenue from an asset, activity, or idea. Historically, this could involve establishing a metal like gold as a country's official currency. In modern contexts, it most commonly refers to the process of generating revenue from a product, service, or platform.
Usage Examples
- Noun:
- The monetisation of the website was achieved through advertising and premium subscriptions.
- A key challenge for many startups is finding an effective model for monetisation.
- The historical monetisation of silver boosted the kingdom's economy.
Advanced Usage
- "Data monetisation": The process of generating measurable economic benefit from available data sources.
- The company's data monetisation strategy involves selling anonymized user trends to market researchers.
- "Monetisation strategy": A specific plan for generating revenue from an asset.
- Their monetisation strategy for the app includes in-app purchases and a freemium model.
Variants and Related Words
- Monetise (Verb): To convert into or establish as money; to earn revenue from.
- The artist found new ways to monetise her online following.
- Monetisable (Adjective): Capable of being converted into or generating money.
- The platform has a large but not yet easily monetisable user base.
Synonyms
- Commercialisation: The process of managing or running something principally for financial gain.
- Liquidation: The process of converting assets into cash.
Antonyms
- Demonetisation: The act of stripping a currency unit of its status as legal tender.
- Decommercialisation: The process of removing commercial aspects or financial incentives.
Related Phrases
- Revenue generation: The process of creating a stream of income. (This is a broader, more general term for the outcome of monetisation.)
- To generate revenue from: A common phrase describing the goal of monetisation.
- The goal is to generate revenue from the new service.
Noun
-
establishing something (e.g. gold or silver) as the legal tender of a country
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