Definition

Adjective: 1. Related to the act of promoting or advancing something: Describes activities, materials, or efforts intended to increase the visibility, sales, or status of a product, service, person, or idea. 2. Related to serving as publicity or advertisement: Describes items or offers specifically designed to attract attention or customers, often as part of a marketing campaign.

Usage

The adjective "promotional" is used to describe things connected to promotion. It typically comes before a noun. - Common Collocations: promotional material, promotional campaign, promotional video, promotional offer, promotional price, promotional event.

Examples

• The company created promotional brochures to hand out at the conference.
• This is a special promotional price available for a limited time only.
• Her role is to develop promotional content for social media.
• The store is offering a free gift as a promotional incentive.

Advanced Usage

• "promotional consideration": A formal acknowledgment, often in media, that something was provided for free or at a discount to facilitate promotion.
  • The television segment was aired with promotional consideration provided by the travel company.
• "promotional mix": (Marketing term) The specific combination of promotional tools (advertising, sales promotion, etc.) a company uses.
  • The marketing team is reviewing the effectiveness of this quarter's promotional mix.

Variants and Related Words

• Promotion (n): The publicizing of a product or person; or the act of raising someone to a higher position.
  • She got a promotion to manager.
  • The promotion for the new movie is everywhere.
• Promote (v): To help or encourage something to happen or increase; to raise someone to a higher position; to publicize.
  • We need to promote healthy eating habits.
  • He was promoted to director.
• Promoter (n): A person or company that finances or organizes an event; a person who publicizes something.
  • The concert promoter booked the venue.

Synonyms

• Publicity-related: Pertaining to generating public attention.
• Marketing: Pertaining to the activities of promoting and selling products.
• Advertising: Pertaining to the activity of making something known publicly, especially via paid announcements.

Antonyms

• Non-commercial: Not intended for or involved in generating profit.
• Regular/Standard: Describing the usual price or offer, not a special one for promotion.

Adjective

1. of or relating to advancement
   • promotional exams
2. of or relating to serving as publicity
   • promotional fares