public-relations campaign
Noun: A public-relations campaign is a planned series of activities and communications, often using media, with the specific goal of improving or managing the public image, understanding, and relationship of an organization, individual, or government entity. It is a strategic effort to influence public opinion and build goodwill.
This term is used to describe a formal, organized effort, distinct from ongoing public relations work. It is typically a time-bound initiative with specific objectives. - It is often conducted by corporations, non-profits, or political groups. - The campaign can involve press releases, events, community outreach, social media, and other communication channels. - The goal is not direct sales but rather shaping perception and reputation.
- To mount/launch a public-relations campaign: This phrase emphasizes the initiation of such a strategic effort.
- The university mounted a sophisticated public-relations campaign to attract international students.
- A public-relations campaign aimed at...: This structure specifies the target of the campaign.
- They conducted a public-relations campaign aimed at younger demographics.
- PR campaign: A common abbreviated form with identical meaning.
- Publicity campaign: While similar, this can have a broader focus on generating attention rather than specifically managing relationships and image.
- Image campaign: A type of public-relations campaign focused specifically on shaping or changing a public image.
- Crisis communications: A specialized, reactive form of public-relations activity, often part of a larger campaign during a crisis.
- Reputation management effort
- Goodwill initiative
- Communications drive
- To win hearts and minds: This idiom describes a common goal of a public-relations campaign.
- The public-relations campaign was designed to win the hearts and minds of the local community.
- To get the message out: A phrase describing a key tactic within such a campaign.
- A core part of the public-relations campaign was to get the message out about their charitable work.
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an advertising campaign intended to improve public relations
