retail merchant
Definition
Noun: A retail merchant is a businessperson or a company that sells goods directly to the final consumer for personal or household use, rather than for resale. This is the act of selling in small quantities from a fixed location, such as a store, or through an online platform.
Usage
The term "retail merchant" specifically identifies the seller in a retail transaction. It distinguishes them from wholesalers or manufacturers who sell in bulk to other businesses.
Examples
- The local retail merchant offered a discount to loyal customers.
- As a small retail merchant, she specializes in selling handmade crafts.
- Large chains like supermarkets are also considered retail merchants.
Advanced Usage
- Operating as a retail merchant: This phrase describes the core activity of running a business that sells directly to consumers.
- She has been operating as a successful retail merchant for over a decade.
Variants and Related Words
- Retailer (n): A more common and direct synonym for "retail merchant."
- Retail (n/v/adj): The general business activity or sector of selling goods to the public. (e.g., the retail industry, to retail products).
- Shopkeeper (n): Often used for the owner or manager of a small retail store.
- Merchant (n): A broader term for a person or company involved in wholesale or retail trade.
Synonyms
- Retailer
- Seller
- Shopkeeper
- Dealer (in a retail context)
- Tradesperson
Antonyms
- Wholesaler
- Distributor
- Supplier
- Manufacturer (when selling bulk to other businesses)
Noun
-
a merchant who sells goods at retail
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