retailer
/ri:'teilə/
Definition
- Noun:
- A merchant who sells goods at retail: A retailer is a business or person that sells goods directly to the final consumer, typically in small quantities, for personal or household use. This is in contrast to a wholesaler, who sells goods in bulk to other businesses.
Usage
- The term "retailer" refers specifically to the final seller in the supply chain.
- It is used to describe both physical stores (e.g., a supermarket) and online businesses (e.g., an e-commerce website).
- It is a formal and standard term in business and economics.
Examples
- Noun:
- The local retailer increased prices due to higher supply costs.
- She works as a retailer of handmade crafts at the weekend market.
- Large online retailers often offer faster delivery options.
Advanced Usage
- "Bricks-and-mortar retailer": A traditional retailer that operates from a physical store, as opposed to an online-only business.
- Many bricks-and-mortar retailers have also launched websites to compete online.
Variants and Related Words
- Retail (verb/noun): The activity of selling goods to the public in small quantities. (e.g., )
- Retailing (noun): The business process or activity of selling goods at retail. (e.g., )
Synonyms
- Shopkeeper: A person who owns or manages a shop.
- Merchant: A person or company involved in wholesale or retail trade.
- Dealer: A person or business that buys and sells goods. (Note: Often used for specific goods like cars or art.)
Antonyms
- Wholesaler: A person or company that sells goods in large quantities at low prices to retailers.
- Supplier: A person or organization that provides goods to retailers or other businesses.
Noun
-
a merchant who sells goods at retail
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