rock-bottom

/'rɔk'bɔtəm/
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rock-bottom

Prices hit rock-bottom during the holiday sale.

Definition

Adjective: - Extremely low; at the lowest possible level: Used to describe something, especially a price, value, or emotional state, that has reached its absolute minimum point and cannot go any lower.

Usage
  • This adjective is typically used attributively (before a noun) to emphasize that something is at its lowest conceivable point.
  • It is often used in economic or financial contexts to describe prices, but can also describe morale, confidence, or other abstract concepts.
  • It carries a strong connotation of having fallen to an undesirable or critical low.
Examples
  • Attributive use:
    • The company is selling its old inventory at rock-bottom prices to clear space.
    • After the scandal, employee morale hit rock-bottom levels.
    • They bought the house for a rock-bottom sum during the recession.
Advanced Usage
  • "to be/hit/reach rock bottom": This is a common idiomatic phrase where "rock bottom" functions as a noun phrase meaning the lowest possible point.
    • After losing his job, he felt he had hit rock bottom.
    • The stock market has finally reached rock bottom and is starting to recover.
Variants and Related Words
  • Rock bottom (noun): The absolute lowest level or point.
    • Prices have finally found their rock bottom.
Synonyms
  • Lowest: At the bottom; situated below others.
  • Bottom: The lowest point or part.
  • All-time low: The lowest level ever recorded.
Related Idioms
  • "to hit rock bottom": To reach the lowest possible point, often in terms of fortune, emotion, or situation.
    • His addiction caused him to hit rock bottom before he sought help.
rock-bottom

Prices hit rock-bottom during the holiday sale.

Adjective
  1. well below normal (especially in price)

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