rollback

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rollback

The store announced a rollback on cereal prices this week.

Definition
  1. Noun:
    • A reduction of prices back to a previous, lower level: An official or corporate action of returning prices to an earlier, typically lower, standard.
    • The act of forcing an enemy to retreat or withdraw: A military or strategic action that pushes an adversary back from their position.
Usage Examples
  • Noun (Price Reduction):
    • The government announced a price rollback on essential medicines.
    • The supermarket chain implemented a rollback on over 100 grocery items last week.
  • Noun (Forcing Withdrawal):
    • The successful counterattack resulted in a significant enemy rollback.
    • The general's strategy focused on the gradual rollback of insurgent forces from the region.
Advanced Usage
  • In Technology/Software: While not the core definition, in computing contexts, "rollback" can refer to reverting a system or database to a previous state. This is a specialized extension of the core concept of returning to an earlier level or condition.
    • After the update caused errors, the IT department performed a system rollback.
Variants and Related Words
  • Roll back (Phrasal Verb): The action form of the noun.
    • The company decided to roll back its recent price increases.
    • The army aimed to roll back the enemy's advances.
Synonyms
  • Reduction, decrease (for the price meaning).
  • Retreat, withdrawal, pushback (for the military meaning).
Related Phrases
  • Price rollback: A specific term for reducing prices to a former level.
  • Rollback policy: A set of rules governing how and when prices or changes are reversed.
rollback

The store announced a rollback on cereal prices this week.

Noun
  1. reducing prices back to some earlier level
  2. the act of forcing the enemy to withdraw

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