sales pitch

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sales pitch

The salesperson delivers a sales pitch to a potential client.

Definition

Noun: - A persuasive presentation or talk intended to promote and sell a product, service, or idea. It is a form of promotion that typically involves an argument and a demonstration to convince a potential customer.

Usage

A "sales pitch" is a prepared attempt to persuade someone to buy something. It is a core activity in sales and marketing. The term focuses on the act of presenting the argument itself. - It is commonly used in business, advertising, and everyday contexts involving persuasion. - It often has a slightly negative connotation, implying a rehearsed, sometimes insincere, attempt to convince.

Examples
  • The salesman gave a convincing sales pitch about the new software's benefits.
  • I listened to his sales pitch, but I wasn't convinced to buy the car.
  • Her job is to prepare the sales pitch for the upcoming product launch.
Advanced Usage
  • "To make/deliver/give a sales pitch": This is the standard collocation for performing the act of pitching.
    • He made his sales pitch to the board of directors.
  • "Elevator pitch": A very brief, concise sales pitch intended to be delivered in the short time span of an elevator ride. This is a specific, related variant.
    • You need a strong elevator pitch for networking events.
Variants and Related Words
  • Pitch (noun/verb): Can be used more generally for any attempt to persuade or promote. "Sales pitch" is a specific type of pitch.
    • He made a pitch for funding his startup.
  • Sales talk (noun): Very similar in meaning to "sales pitch," often used interchangeably.
  • Spiel (noun, informal): A long, fast speech intended to persuade, often with a negative connotation of being glib or rehearsed.
    • He gave me his whole spiel about why I needed insurance.
Synonyms
  • Sales presentation
  • Promotion
  • Proposition
  • Persuasive talk
Related Idioms and Phrases
  • "A hard sell": An aggressive, high-pressure sales pitch.
    • The used car dealer gave me a real hard sell.
  • "To buy (someone's) pitch": To be persuaded by someone's argument or sales talk (informal).
    • The investors bought his pitch and funded the project.
sales pitch

The salesperson delivers a sales pitch to a potential client.

Noun
  1. promotion by means of an argument and demonstration

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