Definition

Noun: - A persuasive presentation or talk intended to promote and sell a product, service, or idea. It is a form of promotion that typically involves an argument and a demonstration to convince a potential customer.

Usage

A "sales pitch" is a prepared attempt to persuade someone to buy something. It is a core activity in sales and marketing. The term focuses on the act of presenting the argument itself. - It is commonly used in business, advertising, and everyday contexts involving persuasion. - It often has a slightly negative connotation, implying a rehearsed, sometimes insincere, attempt to convince.

Examples

• The salesman gave a convincing sales pitch about the new software's benefits.
• I listened to his sales pitch, but I wasn't convinced to buy the car.
• Her job is to prepare the sales pitch for the upcoming product launch.

Advanced Usage

• "To make/deliver/give a sales pitch": This is the standard collocation for performing the act of pitching.
  • He made his sales pitch to the board of directors.
• "Elevator pitch": A very brief, concise sales pitch intended to be delivered in the short time span of an elevator ride. This is a specific, related variant.
  • You need a strong elevator pitch for networking events.

Variants and Related Words

• Pitch (noun/verb): Can be used more generally for any attempt to persuade or promote. "Sales pitch" is a specific type of pitch.
  • He made a pitch for funding his startup.
• Sales talk (noun): Very similar in meaning to "sales pitch," often used interchangeably.
• Spiel (noun, informal): A long, fast speech intended to persuade, often with a negative connotation of being glib or rehearsed.
  • He gave me his whole spiel about why I needed insurance.

Synonyms

• Sales presentation
• Promotion
• Proposition
• Persuasive talk

Related Idioms and Phrases

• "A hard sell": An aggressive, high-pressure sales pitch.
  • The used car dealer gave me a real hard sell.
• "To buy (someone's) pitch": To be persuaded by someone's argument or sales talk (informal).
  • The investors bought his pitch and funded the project.

Noun

1. promotion by means of an argument and demonstration