uncommercial

/'ʌnkə'mə:ʃəl/

Thân thiện

The director's uncommercial film was praised for its artistic vision.

Definition

1. Adjective:
   • Not commercial; not intended for or oriented toward commercial success or profit: Describes something that is not designed, produced, or operated with the primary goal of financial gain or market appeal. It often implies a focus on artistic, intellectual, or personal value over profitability.

Usage

The adjective "uncommercial" is used to describe activities, products, projects, or attitudes that are not governed by commercial principles. It is typically neutral or positive in tone, suggesting integrity or a focus on non-monetary values, but can sometimes imply a lack of broad appeal or financial viability.

Examples

• Adjective:
  • The director made an uncommercial film that focused on social issues rather than box office returns.
  • Their approach is refreshingly uncommercial; they prioritize quality over mass production.
  • The festival showcases uncommercial art that you won't find in mainstream galleries.

Advanced Usage

• "uncommercial in nature/approach": Emphasizes the inherent quality or method of something as being non-commercial.
  • The research was purely academic and uncommercial in nature.
• "deliberately/unapologetically uncommercial": Highlights a conscious choice to reject commercial considerations.
  • The artist's latest exhibition is deliberately uncommercial, challenging the art market.

Variants and Related Words

• Noncommercial (adj): Often used interchangeably with "uncommercial," though "noncommercial" is more common in formal contexts like licensing (e.g., noncommercial use).
• Uncommercialized (adj): Not having been made commercial; kept free from commercial influence.
  • They managed to keep the small town uncommercialized.

Synonyms

• Nonprofit: Not conducted or maintained for the purpose of making a profit.
• Artistic (in this context): Created for aesthetic or intellectual value rather than profit.
• Unprofitable: Not yielding profit, though this focuses more on the financial result than the intent.

Antonyms

• Commercial: Engaged in or concerned with commerce and financial profit.
• Profit-oriented: Primarily aimed at generating profit.
• Marketable: Suitable for selling; likely to be commercially successful.

Học thuật

Adjective

1. not conducive to commercial success
   • might prove arty and hence uncommercial- H.E.Clurman