Definition

1. Noun:
   • A seller that sells at a lower price than others do: An individual or business entity that offers goods or services for sale at prices below those of competitors or the prevailing market rate.

Usage Examples

• Noun:
  • The market is full of undersellers, making it hard for traditional shops to compete.
  • He was known as a notorious underseller, always undercutting the prices of his rivals.
  • Consumers benefit from the presence of undersellers in the industry.

Advanced Usage

• "To act as an underseller": To engage in the business practice of selling at lower prices.
  • The new online store decided to act as an underseller to gain market share quickly.

Variants and Related Words

• Undersell (verb): To sell something at a price lower than that of a competitor or at less than its value.
  • The company's strategy is to undersell all other brands.
• Underselling (noun/gerund): The action or practice of selling at lower prices.
  • Aggressive underselling can lead to price wars.

Synonyms

• Discounter: A person or business that sells goods at reduced prices.
• Price-cutter: A seller who reduces prices, typically to outsell competitors.

Related Phrases

• To undersell the competition: To sell products at lower prices than one's rivals.
  • Their main tactic is to undersell the competition by at least ten percent.

Noun

1. a seller that sells at a lower price than others do
   • he went all over town looking for undersellers