word-of-mouth

Thân thiện

The new café is getting popular through word-of-mouth.

Definition

Adjective 1. Communicated orally from person to person: Refers to information, especially publicity or recommendations, that is spread through spoken communication rather than through written or broadcast media.

Usage

The adjective "word-of-mouth" is used to describe how information, particularly about a product, service, or event, is transmitted. It emphasizes the personal, informal, and spoken nature of the communication. It is almost always used attributively (before a noun).

Examples

• The small restaurant doesn't advertise; it relies entirely on word-of-mouth recommendations.
• The word-of-mouth publicity for the new book has been incredibly strong.
• Their success is due to positive word-of-mouth from satisfied customers.

Advanced Usage

• The term can function as a noun phrase (often hyphenated) when referring to the or itself. For example: "The product spread by word of mouth." In this use, it is commonly written without hyphens.
• It describes a powerful and trusted form of marketing because it is based on personal experience and social networks.

Variants and Related Words

• Viva voce (adjective/adverb): A more formal, chiefly academic term meaning "by word of mouth" or "orally." (e.g., a examination).
• Oral (adjective): Spoken rather than written.
• Verbal (adjective): Relating to or in the form of words (can be spoken or written, so is less precise than "word-of-mouth").

Synonyms

• Oral
• Spoken
• Viva voce

Antonyms

• Written
• Printed
• Advertised
• Broadcast

Related Idioms and Phrases

• To spread by word of mouth: The verbal process of sharing information.
  • News of the secret concert spread quickly by word of mouth.

Học thuật

Adjective

1. expressed orally
   • a viva-voce report
   • the film had good word-of-mouth publicity

Từ đồng nghĩa

• viva-voce