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Computing (FOLDOC) dictionary
ELIZA effect
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jargon /e-li:'z* *-fekt'/ (From ELIZA) The tendency of
humans to attach associations to terms from prior experience.
For example, there is nothing magic about the symbol "+" that
makes it well-suited to indicate addition; it's just that
people associate it with addition. Using "+" or "plus" to
mean addition in a computer language is taking advantage of
the ELIZA effect.