brochure

/'brouʃjuə/
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brochure

A woman picks up a travel brochure from a display rack.

Definition

Noun: A brochure is a small, thin book or magazine, usually with a paper cover, that contains information or advertisements about a product, service, or place. It is designed to be brief and visually appealing.

Examples
  • The travel agency gave us a brochure full of pictures and details about their vacation packages.
  • Please pick up a brochure at the front desk for more information about our museum's exhibits.
  • The company's new brochure effectively explains the benefits of their software.
Advanced Usage
  • "Glossy brochure": A brochure printed on shiny, high-quality paper, often used for marketing luxury products or services.
    • The real estate agent showed us a glossy brochure for the luxury condominiums.
  • "Promotional brochure": A brochure created specifically for advertising and promotion.
    • The conference organizers distributed a promotional brochure to attract attendees.
Variants and Related Words
  • Booklet (n): A small, thin book with a soft cover, similar to a brochure but can be more general in content (e.g., an instruction booklet).
  • Pamphlet (n): A small, unbound booklet, often on a single subject of public interest, like a political or religious topic. It is often simpler and less glossy than a brochure.
  • Leaflet (n): A single sheet of paper, often folded, providing information or advertising. It is smaller and less substantial than a brochure.
  • Brochuring (n, rare): The act of distributing or producing brochures.
Synonyms
  • Booklet: A small book with a few pages, typically paperbound.
  • Pamphlet: A small booklet or leaflet containing information or arguments about a single subject.
  • Folder: A folded sheet of light cardboard used to hold loose papers, sometimes used similarly to a brochure for presentations.
Related Phrases
  • "In the brochure": As described or shown in the brochure's contents.
    • The hotel looked much nicer in the brochure than it did in real life.
  • "Brochure ware" (informal, often derogatory): A website or other material that does little more than display static information, similar to an online brochure, without interactive features.
    • Their new website is just brochure ware; you can't buy anything on it.
brochure

A woman picks up a travel brochure from a display rack.

Noun
  1. a small book usually having a paper cover

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