chiêu bài

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chiêu bài

Cửa hàng treo chiêu bài mới lên trước cửa.

Definition
  1. Noun:
    • Signboard, shop sign: A physical board or placard displaying the name or trade of a shop or business.
    • Pretext, guise, cover: A false or deceptive outward reason or name used to conceal one's true, often negative, intentions or actions.
Usage Examples
  • Noun:
    • Cửa hàng mới treo chiêu bài rất đẹp. (The new shop hung up a very beautiful signboard.)
    • Họ bóc lột nhân công dưới chiêu bài nhân đạo. (They exploit workers under the guise of humanitarianism.)
    • Đó chỉ một chiêu bài để che giấu âm mưu thật sự. (That is merely a pretext to hide the real scheme.)
Advanced Usage
  • The term is often used in political, social, or commercial contexts to criticize actions that are justified by a noble-sounding but insincere principle.
  • It carries a strong connotation of deception and trickery when referring to a pretext.
Variants and Related Words
  • Biển hiệu (n): Signboard, sign. (A more neutral and common term for a shop sign).
  • Cớ (n): Pretext, excuse. (A more general term for an excuse, not always implying strong deception).
  • Danh nghĩa (n): Name, title, nominal reason. (Can be neutral or negative depending on context).
Synonyms
  • Pretext: A reason given to justify an action that is not the real reason.
  • Guise: An external form, appearance, or manner of presentation, typically concealing the true nature of something.
  • Facade: A deceptive outward appearance.
  • Placard: A sign for public display.
Related Idioms
  • Dưới chiêu bài...: Under the guise/pretext of...
    • Hành động dưới chiêu bài bảo vệ môi trường. (To act under the guise of protecting the environment.)
  • This phrase is the most common construction for the word's second meaning.
chiêu bài

Cửa hàng treo chiêu bài mới lên trước cửa.

noun
  1. Signboard, label