drawing card

/'drɔ:iɳkɑ:d/
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drawing card

The store uses a popular toy as a drawing card to attract customers.

Definition
  1. Noun:
    • A featured article of merchandise sold at a loss to attract customers: A product or item offered at a very low price, often below cost, to entice people into a store or business.
    • An entertainer who attracts large audiences: A performer, speaker, or personality whose presence is the primary reason people attend an event, show, or venue.
Usage and Examples
  • Noun (as a featured merchandise):

    • The supermarket used milk as a drawing card to get more shoppers into the store.
    • The $1 coffee was the store's main drawing card.
  • Noun (as an entertainer or attraction):

    • The famous comedian was the drawing card for the charity gala.
    • The new dinosaur exhibit is the museum's biggest drawing card this summer.
Advanced Usage
  • "to be a drawing card for": To be the primary attraction that brings people to a specific place or event.
    • Her reputation as a brilliant speaker made her a drawing card for the conference.
Variants and Related Words
  • Draw (verb): To attract or pull in. The noun "draw" can be a synonym for "drawing card" in the context of an attraction.
    • The new movie is expected to be a big draw at the box office.
  • Headliner (noun): A term often used in entertainment for the main, most advertised performer, similar to a "drawing card."
    • The band was the headliner for the three-day music festival.
Synonyms
  • Attraction: Something that draws interest or attention.
  • Lure: Something used to attract or entice.
  • Crowd-puller: (Informal) A person or thing that attracts a large number of people.
  • Loss leader: A specific business term for the merchandise sense of a drawing card.
Idioms and Phrases
  • "The main draw": A common phrase meaning the primary attraction.
    • While the entire fair was fun, the petting zoo was the main draw for families.
drawing card

The store uses a popular toy as a drawing card to attract customers.

Noun
  1. a featured article of merchandise sold at a loss in order to draw customers
  2. an entertainer who attracts large audiences
    • he was the biggest drawing card they had