leader

/'li:də/
Học thuật
Thân thiện
leader

The store uses a popular cereal as a leader to attract shoppers.

Definition
  1. Noun:
    • A person who rules, guides, or inspires others: An individual who has authority, influence, or responsibility over a group, directing its activities or setting its goals.
    • A featured article of merchandise sold at a loss to draw customers: In commerce, a product offered at a very low price to attract people into a store, with the expectation they will buy other items.
Examples of Usage
  • Noun (Person):
    • She is a respected leader in the field of scientific research.
    • The team looked to their leader for direction during the crisis.
  • Noun (Product):
    • The store used the new video game console as a leader to increase foot traffic.
    • That brand of coffee is often a leader; they sell it cheaply to get you to buy other groceries.
Advanced Usage
  • "To be a born leader": To have natural qualities or abilities that make one effective at leading.
    • Even as a child, she was a born leader, organizing all the neighborhood games.
  • "Market leader": The company or product with the largest share of sales in a particular market.
    • Their smartphone became the undisputed market leader within two years.
Variants and Related Words
  • Leadership (n): The position or function of a leader; the qualities necessary to lead.
    • His leadership during the merger was praised by the board.
  • Lead (v): To guide or direct, often by going first.
    • She will lead the project team.
  • Leading (adj): Most important or in first place.
    • He is a leading expert on climate change.
Synonyms
  • Guide: One who leads or directs another's way.
  • Chief: The head or leader of an organization.
  • Director: A person who supervises, controls, or manages.
  • Pioneer: Someone who is among the first to explore or settle a new area, or to develop a new idea.
Related Phrases (Phrasal Verbs)
  • Lead on: To deceive someone into believing something that is not true.
    • He led her on about his intentions to get married.
  • Lead up to: To precede or prepare the way for an event.
    • The negotiations that led up to the peace treaty were very complex.
Related Idioms
  • Follow the leader: A game or a situation where people imitate the actions of a chosen leader; more broadly, to conform without question.
    • In politics, many party members simply follow the leader.
  • Show leadership: To demonstrate the ability to lead effectively.
    • During the emergency, it was time for someone to show leadership.
leader

The store uses a popular cereal as a leader to attract shoppers.

Noun
  1. a featured article of merchandise sold at a loss in order to draw customers
  2. a person who rules or guides or inspires others