flack

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flack

A soldier operates a flack gun during a training exercise.

Definition
  1. Noun:
    • Anti-aircraft artillery: Guns or weapons specifically designed to fire at and shoot down enemy aircraft.
    • Intense adverse criticism: Harsh, aggressive, and sustained verbal attack or disapproval.
    • A press or publicity agent; a spokesperson: A person, especially a skilled one, whose job is to manage public relations and media responses, often by deflecting or reframing criticism.
Examples of Usage
  • Noun (Anti-aircraft artillery):
    • The bombers flew through heavy flack over the target zone.
  • Noun (Criticism):
    • The new policy has drawn a lot of flack from environmental groups.
    • He's taking serious flack for his controversial comments.
  • Noun (Spokesperson):
    • The company's flack handled the difficult questions from reporters with ease.
Advanced Usage
  • "to catch/take flack": To receive or be subjected to criticism.
    • The mayor is catching flack for the city's budget deficit.
  • "to give someone flack": To criticize someone.
    • His friends gave him flack for being late again.
Variants and Related Words
  • Flak (noun): This is the more common and standard spelling for all meanings of "flack". The words are often used interchangeably, though "flak" is generally preferred.
  • Flak jacket (noun): A protective vest designed to stop shell fragments and bullets.
Synonyms
  • Criticism: The expression of disapproval.
  • Censure: Harsh criticism or strong disapproval.
  • Fire: (Informal) Strong criticism or attack.
  • PR agent: Public relations agent.
  • Spin doctor: (Informal, often derogatory) A spokesperson employed to give a favorable interpretation of events to the media.
Related Phrases
  • Under fire: Being criticized or attacked.
    • The administration is under fire for its handling of the crisis.
  • Run interference: To deal with problems or criticism for someone else, similar to a spokesperson's role.
    • Her assistant runs interference with the press.
flack

A soldier operates a flack gun during a training exercise.

Noun
  1. artillery designed to shoot upward at airplanes
  2. intense adverse criticism
    • Clinton directed his fire at the Republican Party
    • the government has come under attack
    • don't give me any flak
  3. a slick spokesperson who can turn any criticism to the advantage of their employer

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