inroad

/'inroud/

Thân thiện

The company made significant inroads into the new market.

Definition

1. Noun:
   • An invasion or hostile attack: A sudden and forceful entry into territory, often with hostile intent.
   • An encroachment or intrusion: A gradual or initial advance into something, often at the expense of something else, such as a market, domain, or set of beliefs.

Examples of Usage

• Noun:
  • The army's inroad into enemy territory was swift and decisive.
  • The new policy is seen as an inroad on individual freedoms.
  • The company hopes to make an inroad into the Asian market next year.

Advanced Usage

• "to make inroads into/on/in something": To start to have a significant, often gradual, effect or success in a new area or against something established.
  • The new software is making significant inroads in the education sector.
  • After years of campaigning, they finally made inroads on public opinion.

Variants and Related Words

• Inroads (n, plural form): This is the most common form, almost always used in the plural to describe cumulative advances or progress, especially in the phrase "make inroads."
  • Their research has made considerable inroads into understanding the disease.

Synonyms

• Incursion: A sudden, brief invasion or attack.
• Encroachment: A gradual intrusion on a person's territory, rights, etc.
• Intrusion: The act of entering a place or situation without invitation or welcome.

Notes on Meaning

• While the original military sense (a hostile attack) is valid, the word is most frequently used in modern English in a figurative sense. It describes progress or advances, often competitive, into a new area (like a market, field of study, or social sphere). The connotation is often of a challenging or hard-won advance against existing competition or resistance.

Học thuật

Noun

1. an invasion or hostile attack
2. an encroachment or intrusion
   • they made inroads in the United States market