promote
- Verb:
- To raise someone to a higher position or rank: To give someone a more important job or a higher status within an organization.
- To help something to develop, increase, or become more successful: To actively support and encourage the progress, growth, or acceptance of something.
- To make people aware of and interested in a product or service: To advertise or publicize something to increase its sales or popularity.
- In chess/draughts (checkers), to exchange a pawn for a more powerful piece: To advance a pawn to the opponent's back row and replace it with a queen, rook, bishop, or knight.
To raise to a higher position:
- She worked hard and was promoted to manager.
- The army promoted him to the rank of captain.
To help develop or encourage:
- The organization works to promote peace and understanding.
- A good diet promotes health.
To advertise or publicize:
- The company is spending millions to promote its new smartphone.
- He used social media to promote his music.
In chess/draughts:
- He moved his pawn to the eighth rank and promoted it to a queen.
"Promote from within": To fill a higher-level job by giving it to an existing employee rather than hiring someone from outside the organization.
- The company has a policy to promote from within whenever possible.
"Promote the idea/use of": To advocate for or encourage the acceptance of a specific concept or practice.
- The government is trying to promote the use of renewable energy.
Promoter (noun): A person or company that finances or organizes an event, or a person who advocates for something.
- A concert promoter.
- He was a strong promoter of civil rights.
Promotion (noun): The act of promoting someone or something; a marketing campaign.
- She got a promotion and a pay raise.
- The store is running a special promotion this week.
Promotional (adjective): Intended to advertise or promote something.
- They sent out promotional materials to all customers.
- Advance: To move forward in position or progress.
- Further: To help the progress or development of something.
- Boost: To help or encourage something to increase or improve.
- Publicize: To make something widely known.
- Advocate: To publicly recommend or support.
- Demote: To move someone to a lower position or rank.
- Hinder: To create difficulties, resulting in delay or obstruction.
- Conceal: To keep something secret; to prevent from being known.
"Promote to": Used to specify the new position or rank.
- He was promoted to head of the department.
"Kick upstairs" (idiom, informal): To promote someone to a higher position that has less real power, often to remove them from their current role.
- He wasn't fired; he was just kicked upstairs to a vice-presidency with no responsibilities.
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change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent
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be changed for a superior chess or checker piece
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make publicity for; try to sell (a product)
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The salesman is aggressively pushing the new computer model
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The company is heavily advertizing their new laptops
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give a promotion to or assign to a higher position
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John was kicked upstairs when a replacement was hired
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Women tend not to advance in the major law firms
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I got promoted after many years of hard work
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contribute to the progress or growth of
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I am promoting the use of computers in the classroom
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